From our beginning in 2009, WHIPTAIL has taken evolutionary steps to move data at the speed of life. We were founded in New Jersey by James Candelaria who, while an IT consultant for Fortune 100 companies in the New York metro area, heard his clients repeatedly express frustration with existing data center technologies in a new world where cloud computing, mobile technology, Big Data and virtualization were rapidly changing the way businesses operate. Despite diverting more and more of their shrinking budgets into hard disk storage, his clients achieved only minimal performance improvement. Understanding the potential of solid-state Flash technology, James developed solutions to accelerate application workloads and utilize more application functionality than ever before. WHIPTAIL remains at the forefront of this paradigm shift in the storage industry.
As opposed to providing a pure hardware solution, WHIPTAIL products have a data acceleration software layer. Not only do applications run faster, but data is easier to access. WHIPTAIL significantly accelerates databases, VDI and analytics and intelligence workloads, among many others.
Our products increase the velocity of data, reduce energy and floor space consumption in the data center, ensure round-the-clock system availability and speed business operations by providing faster data analysis and report generation. As a result, WHIPTAIL customers are able to boost productivity (of staff as well as technology), to scale either up or down in response to varying market conditions and to lower the total cost of managing applications.
WHIPTAIL offers modularity – products that satisfy current needs and products that can cost-effectively be added onto the initial investment to scale up as the business expands. At the smaller end of the range is ACCELA, a high-velocity 2U storage array with up to 12 terabytes of capacity to focus on key workloads that may be underperforming.
Next in the range is INVICTA, a true enterprise-class, solid-state storage array. Using ACCELA as fundamental building blocks, INVICTA can scale up to 72 terabytes to provide high-performance, high-availability and fault tolerance throughout the data center. Also, INVICTA consumes about 80% less power and 70% less floor space than a traditional storage system.
At the top of the current range is INVICTA INFINITY that can scale up to 360 terabytes of capacity to increase performance into millions of write and read operations per second and increase throughput to tens of thousands of gigabytes per second, all with ultra-low latency.
IT professionals understand that the ability of systems to perform at the highest levels had been stifled by reliance on outdated mechanical disk drive technology. They are turning to WHIPTAIL’s 100% all-Flash arrays and custom-built solid-state storage to operate data centers at the highest transactional and analytic velocity. Why not have the entire enterprise running at a much higher level of performance, especially if doing so can save your business money, energy, time and space?
Dan Crain, CEO: WHIPTAIL is a solid-state storage company based in New Jersey. We’re one of the first of our kind to actually build a machine completely based
Max RIggsbee, CMO & VP of Product Management: WHIPTAIL is one of the premiere companies that builds a 100% all-flash array for one purpose and one purpose only. To help customers accelerate their application workloads substantially faster than they ever have before.
James Candelaria, CTO: I founded WHIPTAIL in 2009 based on my experience in Fortune 100 consulting in the New York Metro area. I had been deploying virtualization storage and access infrastructure solutions for some of the largest companies in the world. Unfortunately I kept coming across the exact same problem in every data center I was in.
We’re no longer up against the wall on compute memory. We were up against the wall in storage performance. Unfortunately solving storage performance problem is the hardest problem to solve in the data center. You really have only one option, you can go wider. Going wider, obviously, is less efficient than the solution we ended up choosing with WHIPTAIL. That’s really how the company was born, by frustration with existing technologies in existing solution sets.
Brian Feller, VP and General Manager in EMEA: We decided after looking at the last 10 or 15 years of technological evolution, the one obvious piece that had not gone anywhere was literally the axis on which data spins, which is spinning disc. If everything’s changing and everything’s getting more mobile, everything’s getting faster and people’s abilities both consumer and enterprise, executives and data entry clerks need data as quick as possible. This whole concept that the data itself is actually getting to them more slowly, more slowly, more slowly, it won’t make a whole lot of sense. Our goal as a company was to create a product that just completely broke that mold and through the looking glass sort of backwards and said, let’s take a whole other way of looking at this and make the data go so fast that that problem is essentially eradicated.
Max: At WHIPTAIL we use memory-based storage, NAND flash, the same type of flash that you might find in your camera or in your tablet or your smart phone. We take that. We use software to accelerate those applications, particularly when they have to write information and retrieve it back.
Brian: We created a software layer, as opposed to solving things at hardware, which just like in any industry, whether you’re talking about plumbing or construction, the more hardware you include, the more expensive it is, the harder it is to make it extensible, to make it malleable, and add cool functionality to it and frankly make it solid. We did it in a software layer. By doing it in a software layer, it changed everything. We were able to drive cost dramatically down. We were able to bring that speed that no one had seen before to the regular enterprise consumer.
Dan: Really our system is a complete rethink of the way people store data, how you access it, where you put it, how you retrieve it. How fast it goes in, how fast it comes out, and we’ve been able to accommodate some, or express some astonishing performance benchmarks with everyday work that people are used to doing on computers for the past 20-25 years. When they install our equipment it radically changes everything.